As the LPGA makes a push to continue its rally from a couple of pretty awful years in terms of tournament sponsorship and overall image, two LPGA players have managed to grab two pretty nice sponsorship deals in the last week.
First, on Tuesday, 2007 Kraft Nabisco champion Morgan Pressel announced she has signed a new deal to represent the Lilly Pulitzer clothing line. I’m told (I’m a guy, I need to be told these things) that Lilly Pulitzer is a quite feminine and colorful line of clothing. Based on Pressel’s outfits the last two days, that seems an apt description.
Then today reigning Kraft title holder Stacy Lewis announced a new sponsorship agreement with KPMG, the accounting and auditing firm. This is a big deal for Lewis, but it is also a big deal for the LPGA because KPMG also sponsors Phil Mickelson. To have Lewis on kind of equal footing with Mickelson in any forum is a nice thing for the LPGA.
So the tour and its players are working hard to get the word out about the women’s game, and there are starting to be some rewards for the players in return.